CREAM artists answer the question…

What are the greatest possibilities and challenges you face in your current (media-based) art practice?

Alfredo Jarr (The Sound of Silence)
http://www.ifamy.jp/en/programs/single/414/

My greatest challenge is ALWAYS my next project.

Hachiya Kazuhiko (Seeing is believing)
http://www.ifamy.jp/en/programs/single/519/


Photo Matsukage Hiroyuki

Possibilities: I sense great possibilities in the richness of video sites such as YouTube and in the development of live, on-the-spot environments such as Nico Nico Live.

Challenges: At the same time, I wonder how long we can sustain ‘the value of going out and watching media’. In particular, I get the impression things like exhibition media are rapidly lose their meaning.

SHIMURABROS. (Mouse Made in YOKOHAMA)
http://www.ifamy.jp/en/programs/single/90/

Possibilities: Through creating three-dimensional media we came to realize that as far as media as information is concerned, time and space are interchangeable. This ‘interchangeability of time and space’ is what we’re interested in at the moment when it comes to media-based art practice.

Challenges: For us, you could say the greatest challenge is giving concrete expression to media. The film system has survived unchanged for around 120 years, and it’s as though it’s lost completely the strong sense of substance it had when it was first invented. In X-RAY TRAIN, in an effort to restore this substance we’ve tried to give concrete expression to the train that the Lumière brothers captured on film using a system that revolutionizes from the ground up the film system.
*X-RAY TRAIN is on show at the ZAIM Gallery (ZAIM main building 1F) from October 29 to November 10.
http://za-im.jp/php/news+article.storyid+434.htm

Yeondoo Jung (Cinemagician)
http://www.ifamy.jp/en/programs/single/224/

I believe so-called ‘media art’ or ‘new media’ as artwork involving new technology always needs to address ‘how technology influences our lives’. Technology continually progresses ahead of creative activity, and artists must always find new technology suitable for their creations. Still for me, the greatest possibility of media art lies in expressing the humanistic side of life. I believe good technology never reveals its mechanism to the viewer; it reveals itself as something familiar and simple. The future is not that of 70s SF movies – full of machines, automated robots and mechanic voices… While I would like to use great technology in my art practice, when it comes to communicating, I want it to be more ‘human’, through technology that is familiar to us.

More to come…

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