Already a worldwide brand with branches in New York, Bilbao, Berlin and Venice, and a forthcoming branch in Abu Dhabi, the Guggenheim Foundation has now taken its expansion to the Internet through a new partnership with YouTube. The initiative, called YouTube Play, allows video artists to upload works to YouTube for possible exhibition at all the current Guggenheim museums. The YouTube Play channel went live June 14, and artists have until July 31 to submit their works, which will be judged by a panel of nine multidisciplinary professionals led by Guggenheim curator Nancy Spector. Only 20 videos will be chosen for display in the exhibition, which runs simultaneously from October 22-24, while the 200 videos will remain on view online. The works must have been made within the past two years and cannot be longer than 10 minutes, be made for commercial use or be excerpted from longer videos. YouTube Play is conceived as a biennial event and is referred to on its YouTube channel as “playbiennial.”
