wallpaper – Jasper Morrison

[Title] wallpaper
[Artist] Jasper Morrison
[Date] September 25 – November 18, 2003

Jasper Morrison is recognized to be one of the best product designers in the world. The window display that he created for us was a so-called traditional one, based on the fundamental philosophy of “displaying products as they are.” Inside the simple utensils whose line is meticulously calculated, the products are beautifully exhibited.
In the background, however, lies the profound story of the history of Hermès. On the fifth floor of Maison Hermès, there is a permanent collection called “Album.” From this collection, the designer chose certain works (products) which gave him inspiration, and created wallpapers that expressed them graphically. In the front right, Morrison chose motifs such as bracelets and bell-shaped stirrups suitable for ladies’ products, and on the front left, he chose masculine images such as spurs, expressing them all on a flat surface. Against the backdrop of “products” which had existed centuries before, Hermès products of this season are displayed posing a stark contrast. Observing the products through such technique, one feels as if one has learned the “archaeology” of Hermès.
In the background photograph of the small window, products are displayed with captions, giving the appearance of museum pieces.
Having dwelt upon the question of “showing products properly,” Morrison asked himself, “What is a windows that is both effective and elegant?” The result is here displayed under soft light. The prêt-a-porter is decorated flat upon an off-white tool, upon which a small number of products are also gently placed. This window seems to reveal Morrison’s style of creation which values functionality.

Jasper Morrison
Designer born in London in 1959. After graduating from the Royal College of Art, Morrison founded his own office in 1994. He has designed products for Magis, Vitra, and Cappellini, and continues to be active worldwide. In Hannover Expo 2000, Morrison won the iF award for tram design

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