Yang Fudong, the Shanghai-based artist known for his lyrical works on film, has just completed a promotional film for the fashion label Prada. Titled First Spring, the nine-minute black-and-white film forms the core of Prada’s spring/summer 2010 menswear campaign. In a setting reminiscent of 1930-40s Shanghai, models holding umbrellas float up into the sky and… See it on Prada’s official website.
The artist also has a solo show, Yang Fudong: The General’s Smile, underway at the Hara Museum of Contemporary Art through 28 March 23 May.
Prada – First Spring
http://www.prada.com/firstspringmovie
ART iT Picks: Yang Fudong: The General’s Smile
ART iT ArtPartner: Hara Museum of Contemporary Art