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[Title] Alphabetic Equestrian
[Artist] House Industries
[Date] November 16, 2011 - January 17, 2012

Against the backdrop of brilliant Harlequin pattern fabric wallpaper, an “H” and a horse move in jocular motions. Gazing closer, it can be seen that the silhouette of the horse is comprised of the letters used to write “HERMÈS.”

Entrusted with this final Maison Hermès window display for 2011 is House Industries, the highly accomplished American design collective. Mobilizing the ability to create distinctive typography that stands as a strong forte of House Industries, the letters used to depict “HERMÈS” project elegant movements truly worthy of definition as artistic objects.

This gracefully refined lettering was inspired by the symbiotic lettering fully visible around the streets of Paris, with the professionals at House Industries striving hard to bring each separate element to life. Used to fashion the three-dimensional lockup in this creation is the pure and unprocessed wood of indigenous American cedar trees, emanating its distinctive reddish hue. This is the work of local craftsmen, who devoted countless hours to the intricate fashioning process. This exquisite woodcarving expertise, seizing full advantage of the richly expressive texture of the wood, stands out vividly against the geometrical Harlequin fabric patterns in the background. In this style, the accent is placed on rhythmical movement to conjure up images in the much-loved carousel tradition.

In the small window, the letters are housed individually, with products displayed to interact with the letters in a light and frolicking touch. At first glance, each letter appears to stand alone, as though reading the names of the products out loud is a sure way to reveal the essential linkage between the letters as a unit.

In the past, letters were drawn individually by hand in being brought to life much like paintings. The process of ushering these images into contact with our eyes through the medium of printed matter stands as craftwork in its full splendor. With this final window presented under the 2011 annual theme of “Contemporary Artisan,” visitors are invited to savor the highly unique collaboration between products and typography – two hand-fashioned domains that normally never cross paths.


House Industries
House Industries is known throughout the world for their eclectic typeface collections, elaborate design work and far-reaching exploits into products, textiles and furniture. Through a synthesis of original elements and carefully-curated collaborations, House Industries choreographs visually tactile experiences. Their work is defined by a timeless authenticity that is only achieved with rare aestheticism, fundamental skills and a genuine love for their subject matter.

The winners of the Prix Émile Hermès 2011 were announced on October 18 2011 by architect Toyo Ito, President of the jury, and Pierre-Alexis Dumas, President of the Fondation d’entreprise Hermès.


- First prize: Arnaud le Cat, Esther Bacot and Luther Quenum (France, Unqui Designers collective) for Shelved Cooking, a low-energy cooktop.




- Second prize: Daniel Abendroth and Andreas Meinhardt (Germany) for the HAgent, an automatic, mobile heating device designed to capture and store excess heat, resdistributing it in cooler areas.




- Third prize: Jarl Fernaeus (Sweden) for the Ecojoe stove, a highly efficient woodburning
stove, designed to reduce the consumption of renewable solid fuel and limit deforestation and pollution in emerging countries.




The jury praised the very high standard of all the projects submitted, and awarded a Special Mention to Mohsen Saleh and Seyed Abdolnasser Taghavi (Iran/Italy)
for their Light Farm, an architectural module using high-density photovoltaic technology capable of generating 40 per cent of a household’s electricity needs.




The triennial prize, awarded by the Fondation d’entreprise Hermès, aims to help young designers embark on a new stage in their careers. The second edition of the prize, on the universal theme ‘Heat, me-heat, re-heat’, also highlights forward-looking ‘blue skies’ thinking in support of progress and a more eco-friendly, people-friendly society. Initiatives to optimise energy consumption are a key geopolitical issue in this context: an aspect explored by the award’s participants with intelligence and style.
An interactive, dynamic exhibition will be available online at
www.prixemilehermes.com from October 18, 2011, highlighting the winning designs, from among the twelve shortlisted entries. The exhibition will remain online until the next Prix Émile Hermès, in 2014.

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The showing period of "A World through Documentary Films" will be extended thru the 25th of December. Please see below for additional showings.





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